For MLB’s 2024 Opening Day, official beer partner Corona rolled out an ‘Opening Day Off’ sweepstakes which lobbied bosses across the USA to give their employees a day off so they can celebrate and enjoy the first day of the new baseball season. This ‘day off’ has become a well-trodden, tactical creative path in sports… Continue reading Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays
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Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions
The global interactive fitness platform Peloton’s Christmas campaign in the UK and Germany showcases the energy and benefits of their studio-style workouts within the convenience and comfort of home. Set to reworkings of Nina Simone’s classic ‘Feeling Good’ (with LA rapper Duckwrth and Canadian rock duo Crown Lands), the hero spot spans TV, digital and… Continue reading Peloton UK/Germany Christmas Ad Gets Whole Family ‘Feeling Good’ With New Nina Simone Versions
TAB’s ‘Help Play Find A Way’ Asks Aussies To Bring Sports Back & Download The COVIDSafe App
Launching on 21 May, a new ‘Help Play Find A Way’ campaign from Australian and New Zealand betting brand TAB aims to do its bit to bring sport back to the fans by encouraging Aussies to download the government’s COVIDSafe contact tracing app. Developed with agency M&C Saatchi, the work is a direct appeal… Continue reading TAB’s ‘Help Play Find A Way’ Asks Aussies To Bring Sports Back & Download The COVIDSafe App
Solomon Grey’s ‘Sounds Of The Wild Atlantic Drive’ For Tourism Ireland
An innovative music-led partnership to promote Ireland’s first official long-distance touring route – The Wild Atlantic Way – saw Tourism Ireland develop and alliance with band Solomon Grey to create a road trip soundtrack and video. The idea, developed with agency Publicis (London) is that every great road trip deserves its own soundtrack. … Continue reading Solomon Grey’s ‘Sounds Of The Wild Atlantic Drive’ For Tourism Ireland
Pepsi Max ‘Beautiful Game Beats’ Pairs Films & Tracks
Pepsi Max has released the latest instalment in its umbrella ‘Beats of the Beautiful Game’ World Cup ambush initiative in the form of a football-themed short film series which support the music-lead football initiative. Beats Of The Beautiful Game is a collection of 11 football-inspired companion songs and short films and fronts a campaign… Continue reading Pepsi Max ‘Beautiful Game Beats’ Pairs Films & Tracks
Nike Reworks Iconic London Tube Map Into NikeFuel Map
The latest tube map refresh has come from Nike who have reworked the iconic design inspire Londoners to get walking with its FuelBand activity tracking device. The new NikeFuel Map project encourages people to actually step off the tube, get above ground and walk. Focused on central London’s Zone One, it details exactly… Continue reading Nike Reworks Iconic London Tube Map Into NikeFuel Map
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A Hold On Me’. At the core of this multi-layered initiative, which includes fan-customisation and team tailoring elements, is a partnership between the rights owner and… Continue reading NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
Coke’s Colombian Radio Promoted By Elevated Concert Experience
Coca-Cola Columbia was challenged with how to promote their online radio station, Coke FM, so the soft drink giant enlisted the support of a local band with a large following to host a live concert at an altitude of 50 metres. The band was suspended above the crowd of excitable fans who were… Continue reading Coke’s Colombian Radio Promoted By Elevated Concert Experience
