Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day

A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day

Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner

Promoting Wrexham AFC’s new partnership with global technology company HP Inc, club co-chairs Rob McElhenney and Ryan Reynolds fronted a new ‘Up(grade) The Town’ campaign.   First posted on their personal social feeds and then running across the newly promoted League Two club’s own digital channels and HP’s platforms, the launch activation kicked off with… Continue reading Reynolds & McElhenney Comic Spot Introduces HP As Wrexham AFC Tech Partner

Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership

Bud Light has designed a staggering 200,000 different cans to activate its music festival alliance with Mad Decent.   Part of its continuing marketing mission to ‘create moments for life’ with its #UpForWhatever spirit, the beer behemoth links with music festival series Mad Decent with a huge fresh set of completely individual Bud Light Festival… Continue reading Bud Light’s #UpForWhatever Designs 200,000 Individual Cans For Mad Decent Block Party Partnership

Intel & HP Back ‘The LeBrons’ Cartoon Web Show

Intel and HP have teamed up with NBA superstar LeBron James to back his internet cartoon series The LeBrons.   Miami Heat number one star and the game’s biggest current name is launching his own animated series to be screened on YouTube and his own site www.lebronjeames.com.   Opening in the Spring, all proceeds generated… Continue reading Intel & HP Back ‘The LeBrons’ Cartoon Web Show