A language learning initiative on World Book Day saw HP activate its partnership with Wrexham AFC by teaming up with global literacy non-profit NABU to write and publish a bilingual Welsh-English children’s book called ‘The Lucky Dragon / Y Ddraig Lwcus’. The book, inspired by the English League Two club’s badge and crest, its community… Continue reading Wrexham AFC Sponsor HP & Non-Profit NABU Publish Welsh-English Kids Book ‘The Lucky Dragon’ On World Book Day
Tag: Literacy
Burberry, The Face, The National Literacy Trust & Marcus Rashford Team Up For ‘Dreamscapes’ Community Mural & Zine Art Project
In February 2022, fashion house Burberry, style magazine The Face, The National Literacy Trust and Manchester United’s Marcus Rashford teamed up with pupils of a North London Primary School on an art-led storytelling project in Tottenham which aimed to make children the heroes of their own stories centred on a giant mural called ‘Dreamscapes’ supported… Continue reading Burberry, The Face, The National Literacy Trust & Marcus Rashford Team Up For ‘Dreamscapes’ Community Mural & Zine Art Project
Morgan Stanley Activates ‘Eagles For Impact’ Literacy Challenge At THE PLAYERS Championship
Leveraging its partnerships rights at 2021’s THE PLAYERS Championship, Morgan Stanley has again launched its ‘Eagles For Impact’ literacy focused activation challenge for the pros themselves. The player challenge campaign will see the banking giant donate $5000 (equivalent of 1500 books) to Book Trust – a US non-profit charity supporting youth literacy – for… Continue reading Morgan Stanley Activates ‘Eagles For Impact’ Literacy Challenge At THE PLAYERS Championship
NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney
Pizza Hut, which returns as the official pizza of March Madness 2019, leveraged its NCAA rights ahead of the tournament with the launch of a multi-platform campaign for what it describes as ‘the ultimate comeback’: the return of the P’Zone after a 17-year absence from US menus. March Madness – an annual college hoops… Continue reading NCAA Partner Pizza Hut Brings Back The P’Zone For 2018 March Madness College Hoops Tourney
J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
In the build up to World Women’s Day, Johnson & Johnson and The Pearson Foundation activated their partnerships with The Fistula Foundation and Room To Read by bringing game play to real world action. Both brands made $250,000 commitments to the two NGOs to support the Facebook game ‘Half the Sky Movement: The Game’… Continue reading J&J/Pearson Drive Action Via ‘HalfTheSky’ Facebook Game
