Retail physical and digital labelling brand Avery Dennison activated its sponsorship of the Premier League’s eight annual US ‘Premier League Mornings Live’ fan festival through an integrated campaign led by a limited edition apparel capsule collection – including 500 specially designed soccer shirts and 300 caps which are available to attendees as prizes at an… Continue reading Avery Dennison Activates Orlando ‘Premier League Mornings Live’ Via Ltd Edition Soccer Shirts
Tag: Florida
Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Players from five of Miami’s biggest sports franchises – Dolphins (NFL), Heat (NBA), Marlins (MLB), Inter Miami (MLS) and the Florida Panthers (NHL) – teamed up to promote the cause and donate their autographs on a jersey in exchange for donations in aid of The Miami Foundation’s ‘Give Miami Day’. In a campaign called… Continue reading Miami Sports Stars Back The Miami Foundation’s ‘Jersey For Miami’ Fundraising Campaign
Morgan Stanley Activates ‘Eagles For Impact’ Literacy Challenge At THE PLAYERS Championship
Leveraging its partnerships rights at 2021’s THE PLAYERS Championship, Morgan Stanley has again launched its ‘Eagles For Impact’ literacy focused activation challenge for the pros themselves. The player challenge campaign will see the banking giant donate $5000 (equivalent of 1500 books) to Book Trust – a US non-profit charity supporting youth literacy – for… Continue reading Morgan Stanley Activates ‘Eagles For Impact’ Literacy Challenge At THE PLAYERS Championship
NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks
NASCAR and Daytona International Speedway tasked agency St John to create a welcoming property takeover at partner airport Daytona Beach International for race fans arriving for the 2021 Daytona 500 and to capture media attention and drive positive PR around the race. With just a three-week turnaround from brief to launch, the Jacksonville (Florida)… Continue reading NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks
Yellow & Green Dream Tour – Visit Tampa Bay (Tampa Bay Rowdies) & Norwich City FC
US regional tourist body Visit Tampa Bay teamed up with UK football club Norwich City FC on a partnership with was spearheaded by a warm weather training tour and which also delivered opportunities for other club partners, engaged supporters, produced content to document the experience, delivered soccer camps, partook in community hospital visits by the… Continue reading Yellow & Green Dream Tour – Visit Tampa Bay (Tampa Bay Rowdies) & Norwich City FC
Go Daddy Endorser Patrick Wins Daytona’s Digital Race
Jimmie Johnson may have won the Daytona 500, but it was Danica Patrick and her long-time sponsor Go Daddy who finished first in the social media race. Patrick, the most followed NASCAR driver with 771,000 followers (up 50,000 after race weekend), tweeted throughout the build up to event – as did several of her… Continue reading Go Daddy Endorser Patrick Wins Daytona’s Digital Race
IBM & Dolphins Link On Sun Life Stadium Smart City
IBM and the Miami Dolphins are collaborating to integrate analytics technology into Sun Life Stadium in order to provide fans with an enhanced in-stadium experience. In tandem with the Flagship Solutions Group, Sun Life Stadium will be connected to IBM’s Intelligent Operations Center (IOC), which comes from its ‘Smarter Cities’ programme, to create real… Continue reading IBM & Dolphins Link On Sun Life Stadium Smart City
