Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team. The multi-channel activation, developed in harness with agency Advertising Advantage, Sydney, leverages its rights as an official rideshare partner of Rugby Australia and launched to coincide with the climax… Continue reading Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
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Go Daddy Endorser Patrick Wins Daytona’s Digital Race
Jimmie Johnson may have won the Daytona 500, but it was Danica Patrick and her long-time sponsor Go Daddy who finished first in the social media race. Patrick, the most followed NASCAR driver with 771,000 followers (up 50,000 after race weekend), tweeted throughout the build up to event – as did several of her… Continue reading Go Daddy Endorser Patrick Wins Daytona’s Digital Race
