48 years after the first historic official international football game between Australia and New Zealand, Puma turned the clock back to celebrate and honour those ground-breaking players by staging a historic ‘ReMatch’. Part of PUMA’s leverage programme around the 2023 FIFA Women’s World Cup, ‘ReMatch’ built on the June ‘1975 The OGs’ launch phase through… Continue reading Puma Stages Historic Australia v NZ Women’s Football ‘ReMatch’ From 1975 Asian Cup
Tag: Sydney
Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
A new Australian campaign from Google in partnership with Dementia Australia leveraged its partnership with the AFL and AFLW by showing how Google devices can help reconnect families through the power and effect of memories in a touching Aussie Rules themed spot. The campaign, developed in consultation with Dementia Australia and in harness with… Continue reading Google Links With AFLW & Dementia Australia For Family Recollection & Reconnection ‘Helping You Help Them’ Campaign
Australian Turf Club Launches New ‘Where Stories Are Made’ Creative Platform
February saw the Australian Turf Club (ATC) launched a fresh creative platform called ‘Where Stories Are Made’ to drive home the message that a day at Sydney’s racing carnivals offers world-class sport, music, fashion and hospitality all in the one place and an ‘immersive experience that stays with visitors long after the moment has passed’.… Continue reading Australian Turf Club Launches New ‘Where Stories Are Made’ Creative Platform
‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
After winning the FIBA Women’s Basketball World Cup 2022 creative account after a pitch run by the tournament’s local organising committee, agency Saatchi & Saatchi rolled out its first wave of work promoting the event called ‘Nothing Beats Like It’ which sets out to showcase the energy and excitement of the tournament and which aims… Continue reading ‘Nothing Beats Like It’ Builds Energy & Excitement Ahead Of FIBA Women’s Basketball World Cup 2022
ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign
Launched on 17 August, a fully integrated ASICS campaign called ‘Feel The Uplift’ promoted the sportswear brand’s latest ‘Celebration Of Sport’ collection. Created by agency Chisel and shot across three major global cities, the initiative is built upon the universal camaraderie of sport and aims to ‘uplift minds through the power of sport’ and… Continue reading ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign
Swiss Running Brand On Launches New Campaign Fronted By Swiss Olympic Triathlete Nicola Spirig
Running shoe brand On’s September campaign acts as a call to arms stating that women shouldn’t have to sacrifice their sport or their family. The campaign is spearheaded by a hero film featuring Swiss triathlete and Olympic gold medallist Nicola Spirig who states “An athlete or a mother. You shouldn’t have to choose”. … Continue reading Swiss Running Brand On Launches New Campaign Fronted By Swiss Olympic Triathlete Nicola Spirig
Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team. The multi-channel activation, developed in harness with agency Advertising Advantage, Sydney, leverages its rights as an official rideshare partner of Rugby Australia and launched to coincide with the climax… Continue reading Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
Channel Nine and Australian Open coverage sponsor Uber Eats launched a series of integrated, tongue-in-cheek campaign television commercials from the start of the tournament in a campaign called ‘Tonight, I’ll Be Eating…’ The creative is designed to work counter intuitively against the traditions of most sports advertising by initially seeming to be real-life moments within the live… Continue reading Uber Eats Runs Spoof, Player-Led Integrated Australian Open Spots On Channel Nine
Telstra NYE App’s Utilities & Photos/Messages/Streams
Syndey’s harbourside fireworks spectacular is one of the world’s most famous New Year’s Eve celebrations and for the event’s major sponsor Telstra it is one of its key nationwide annual partnerships. Telstra’s strategy is to engage fireworks fans who are both at the event in person and watching on TV live and to extend… Continue reading Telstra NYE App’s Utilities & Photos/Messages/Streams
Telstra’s Sydney New Year’s Lightshow & Messaging App
Telstra brought its brand ‘connecting friends and family’ promise alive through its sponsorship of the 2012 Sydney New Year’s Eve celebrations which included a smartphone app enabled users to interact with the fireworks and share midnight messages. Working in partnership with event producer City Of Sydney, the telecoms brand set out with the objective… Continue reading Telstra’s Sydney New Year’s Lightshow & Messaging App
