Swiss sportswear brand On’s ‘The Right to Race’ docu-film tells a powerful story about belonging and resilience with a focus of Dominic Lokinyomo Lobalu – a runner originally from South Sudan looking to compete in Switzerland On sponsors long-distance runner Lobalu and leveraged to the ambassador tie-up by telling his story in a documentary short released… Continue reading Sportswear Brand On Champions Refugee Athlete Lobalu Via ‘The Right To Race’ Docu-Film
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Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series
A stunning film series from Swiss sport apparel and running brand On focusses on the power of pause – the moments between training and workouts – and how even when athlete are taking a break they are recovering, refuelling, rebuilding. Led by an anthemic, introductory spot, the film series visually captures the ‘pause’ element… Continue reading Swiss Running Brand On Launches Ambassador-Fronted, Recovery-Led ‘The Power of Pause’ Film Series
Swiss Running Brand On Launches New Campaign Fronted By Swiss Olympic Triathlete Nicola Spirig
Running shoe brand On’s September campaign acts as a call to arms stating that women shouldn’t have to sacrifice their sport or their family. The campaign is spearheaded by a hero film featuring Swiss triathlete and Olympic gold medallist Nicola Spirig who states “An athlete or a mother. You shouldn’t have to choose”. … Continue reading Swiss Running Brand On Launches New Campaign Fronted By Swiss Olympic Triathlete Nicola Spirig
