Launched on 17 August, a fully integrated ASICS campaign called ‘Feel The Uplift’ promoted the sportswear brand’s latest ‘Celebration Of Sport’ collection. Created by agency Chisel and shot across three major global cities, the initiative is built upon the universal camaraderie of sport and aims to ‘uplift minds through the power of sport’ and… Continue reading ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign
Tag: CHISEL
Western Sydney Wanderers FC Sponsor Voltaren Spot Tackles The ‘Grumps’
GSK’s Voltaren leveraged its partnership with Aussie A-League soccer side Western Sydney Wanderers FC (WSW) through a May campaign tackling the ‘Grumps’ or, in other words, muscle pain which is so often ignored by men of a certain age. The activation is spearheaded by a hero spot which follows the story of George, a… Continue reading Western Sydney Wanderers FC Sponsor Voltaren Spot Tackles The ‘Grumps’
