The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness and aimed at leveraging spiking tennis interest around the 2021 US Open. As tennis fans return to the stands, Sweetgreen’s out of home spots rolled… Continue reading Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
Tag: Milkmoney
BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
A new campaign called ‘Drive Is The Difference’ saw BMW UK leverage its partnership with eSports team FNATIC to shine the spotlight on the importance of looking after eSports players’ mental health and promote its BMW M3 Competition Saloon. The partnership activation sets out to support eSports stars embrace the importance of work/life balance and… Continue reading BMW UK Activates eSports Brand FNATIC Via ‘Drive Is The Difference’ Mental Health Campaign
ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign
Launched on 17 August, a fully integrated ASICS campaign called ‘Feel The Uplift’ promoted the sportswear brand’s latest ‘Celebration Of Sport’ collection. Created by agency Chisel and shot across three major global cities, the initiative is built upon the universal camaraderie of sport and aims to ‘uplift minds through the power of sport’ and… Continue reading ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign
FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
As a sponsor of The Football Association (The FA) and The Scottish Football Association (SFA), Snickers seeks to address the fact that this is #OfficiallyAwkward by trying to keep both England and Scotland fans sweet in a UEFA Euro 2020 campaign called ‘Bothlands’. Launched at the start of June, the Mars Wrigley brand seeks… Continue reading FA & SFA Sponsor Snickers Owns #AwkwardMoments In Euro 2020 ‘Bothlands’ Campaign
Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
Ahead of the 2021 UEFA Champions League Final and launched around the climax of the Premier league season, Cisco leveraged its partnership with four City Football Group clubs through a ‘Prep Talk’ content social series which sees young supporters ask players questions via Cisco Webex. The ‘Prep Talk’ online video series, which debuted on… Continue reading Cisco Roll Out Kids & Player Q&A ‘Prep Talk’ Video Series With 4 City Football Group Clubs
UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream
Launched ahead of the UEFA Champions League Quarter-Finals, official tournament partner Hotels.com’s TV-led ‘Decent Proposal’ activation rolled out in France, Sweden and the UK in mid-April inspiring soccer supporters to dream up their ideal away football experience. Rolling out as pandemic restrictions begin to ease in some European countries, the multi-market campaign, developed by… Continue reading UEFA Partner Hotels.com Leverages CL 1/4 Finals In ‘Decent Proposal’ Post-Lockdown Away Dream
Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign
The start of March saw digital travel giant Expedia launch a new campaign leveraging its new ‘official travel companion’ partnership with current Premier League champions Liverpool Football Club called ‘With You All The Way’. The hero commercial launched on television during the team’s Premier League game against Chelsea on 4 March and then rolled… Continue reading Expedia Leverages New Liverpool Fc Sponsorship Via ‘With You All The Way’ Campaign
Blue Moon – Cisco Webex & Man City
Launched in late July 2020 and timed to leverage the restart of the UEFA Champions League, Manchester City’s official technology partner Cisco rolled out a campaign called ‘Blue Moon’ promoting its Webex video conferencing brand via ? Territory: UK/Global Agency: Octagon & Milkmoney Objective: Like it has with many other… Continue reading Blue Moon – Cisco Webex & Man City
FIFA Partner Hyundai Activates World Cup & Invites Aussies To ‘Have A Fling With Football’
FIFA global partner, Australian league title brand and Football Federation Of Australia sponsor Hyundai launched a new national, multi-platform campaign ahead of Russia 2018 urging all Aussies to ‘Have A Fling With Football’. The Hyundai Motor Company Australia, the self-described proudest Aussie football fan, launched its FIFA World Cup campaign in early June with… Continue reading FIFA Partner Hyundai Activates World Cup & Invites Aussies To ‘Have A Fling With Football’
