A new film and experiential campaign in Korea from Nike launched in late April and promoted the sportswear giant’s new ‘Inclusive Playground’: an incluysive physical brand space which sits at the heart of the new initiative. The launch film features a new playground – specifically created to make activity more inclusive for all students… Continue reading Nike Korea Rolls Out An ‘Inclusive Playground’ Campaign Spanning Video & Physical Brand Space
Tag: Tokyo
Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day
A huge, hi-tech 3D billboard in Shinjuku (Tokyo) spearheaded Nike Japan’s Air Max Day marketing and sought to catch the attention of local passers-by and social media users around the world. As Air Max Day nears, Nike has taken over a huge billboard in Tokyo’s Shinjuku area with a 3D activation that is catching the attention… Continue reading Nike Unveils Striking 3D Sneaker Tokyo Billboard In Lead Up To Air Max Day
ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign
Launched on 17 August, a fully integrated ASICS campaign called ‘Feel The Uplift’ promoted the sportswear brand’s latest ‘Celebration Of Sport’ collection. Created by agency Chisel and shot across three major global cities, the initiative is built upon the universal camaraderie of sport and aims to ‘uplift minds through the power of sport’ and… Continue reading ASICS Invites The World To ‘Feel The Uplift’ In New ‘Celebration Of Sport’ Collection Campaign
‘Ireland’s Ball’ – Vodafone & IRFU
An activation from the IRFU’s principle partner Vodafone, which ran during the lead-up period to the 2019 Rugby World Cup and was based around a unique rugby ball, celebrated the diversity of modern Irish society and linked the fans at home to the players in Japan. Objective In the lead-up to the 2019 Rugby World… Continue reading ‘Ireland’s Ball’ – Vodafone & IRFU
Onitsuka Tiger Ambassador Film & Instagram Campaign
A new campaign from Onitsuka Tiger, My Town My Tracks, is a digital film and Instagram collaboration with three creative brand ambassadors exploring the creative idiosyncrasies of Tokyo’s neighbourhoods. The campaign, which promotes the Asics Japanese sports lifestyle brand’s new Autumn/Winter 2013 Collection (AW13), aims to tie into Onitsuka Tiger’s heritage by showing the… Continue reading Onitsuka Tiger Ambassador Film & Instagram Campaign
