Heineken leveraged its UEFA Champions League (UCL) sponsorship in AsiaPacific (APAC) by turning 24-hour laundromats into all-night sports bars so that Korea’s most passionate fans have a place to watch the final stages of the tournament. Objective The aim of the campaign was to bring Heineken’s umbrella ‘Cheers To The Real Hardcore Fans’ platform to… Continue reading Heineken Turns Korean Laundromats Into 24-Hour Sports Bars For UCL Football Fans
Tag: Korea
Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail. Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short
Nike Korea Rolls Out An ‘Inclusive Playground’ Campaign Spanning Video & Physical Brand Space
A new film and experiential campaign in Korea from Nike launched in late April and promoted the sportswear giant’s new ‘Inclusive Playground’: an incluysive physical brand space which sits at the heart of the new initiative. The launch film features a new playground – specifically created to make activity more inclusive for all students… Continue reading Nike Korea Rolls Out An ‘Inclusive Playground’ Campaign Spanning Video & Physical Brand Space
Nike Korea’s Energetic Local Market ‘Play New’ Spot Encourages Athletes To Have More Fun
Nike Korea teamed up with Wieden+Kennedy Tokyo and Object & Animal director Natalie Rae to roll out a local market campaign running under the sportswear behemoth’s new ‘Play New’ brand platform. The campaign seeks to bring attention to the genuine value of sports and aims to position ‘joy’ as the new sporting standard. It is… Continue reading Nike Korea’s Energetic Local Market ‘Play New’ Spot Encourages Athletes To Have More Fun
The North Face Launches ‘Catch! Enjoy Air Down’ In-Store Experience & Campaign In Korea
Early December saw North Face follow up last year’s highly-successful ‘Super Air Down’ campaign with a new ‘Catch! Enjoy Air Down’ campaign which aimed to emphasize the jacket’s lightness whilst also expanding awareness of the brand’s down range. With a brief to highlight the unique experience of the ‘lightness’ of Enjoy Air Down that… Continue reading The North Face Launches ‘Catch! Enjoy Air Down’ In-Store Experience & Campaign In Korea
Nike Korea Celebrates 2019 International Women’s Day With ‘Choose Phenomenal’ Spot
Nike Korea urged women to ‘Choose Phenomenal’ through an empowering campaign for International Women’s Day. The creative, developed in tandem with long-time agency Wieden + Kennedy Tokyo, is fronted by a team of Korean athletes and sportswomen, as well as entertainment celebrities, singers and K-Pop stars and aims to highlight the local woman who… Continue reading Nike Korea Celebrates 2019 International Women’s Day With ‘Choose Phenomenal’ Spot
Nike #Airmaxline Campaign Lures Sneakerheads To Wait In The World’s First Instagram Queue
Nike tapped in to committed Korean Sneaker Head passion for queuing up for the latest limited edition trainer release with a campaign designed to create the world’s first hashtag queue. The campaign, developed in partnership with digital agency PostVisual (part of JWT), encouraged sports shoe fashion fanatics to wait in an Instagram social media… Continue reading Nike #Airmaxline Campaign Lures Sneakerheads To Wait In The World’s First Instagram Queue
Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Kicking off its 10-year International Olympic Committee partnership, the Alibaba Group rolled out its first Olympic brand campaign with emotional storytelling aimed at driving awareness of its support for small businesses. The strategic and creative concept aims to use sports to reinforce links between the company’s work with small businesses – showcasing just how powerful… Continue reading Alibaba Launches Debut IOC ‘To The Greatness Of Small’ Underdog Campaign Ahead of PyeongChang ’18
Nike Leverages The Masters With Lunar ‘Play In The Now’
As the year’s first major tournament, The Masters, approached Nike rolled out the latest instalment in its new ‘Play In The Now’ golf equipment campaign – Lunar Control. Launched on 31 March and promoting the brand’s latest Nike Lunar Control II golf shoe, the creative juxtaposes an incredibly advanced golf product with a backward… Continue reading Nike Leverages The Masters With Lunar ‘Play In The Now’
