Tag: Wieden + Kennedy Tokyo

Nike Japan’s Local ‘Play New: New Girl’ Epic Reimagines Girls Growing Up In Japan

Nike Japan continues to challenge sporting stereotypes through local market work within the brand’s global ‘Play New’ brand platform and the latest iteration, called ‘New Girl’, is a frenetic take on the various life projections from the moment parents learn their unborn child is a girl.   The message is that society needs to break… Continue reading Nike Japan’s Local ‘Play New: New Girl’ Epic Reimagines Girls Growing Up In Japan

Nike Korea Celebrates 2019 International Women’s Day With ‘Choose Phenomenal’ Spot

Nike Korea urged women to ‘Choose Phenomenal’ through an empowering campaign for International Women’s Day.   The creative, developed in tandem with long-time agency Wieden + Kennedy Tokyo, is fronted by a team of Korean athletes and sportswomen, as well as entertainment celebrities, singers and K-Pop stars and aims to highlight the local woman who… Continue reading Nike Korea Celebrates 2019 International Women’s Day With ‘Choose Phenomenal’ Spot