Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete. The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Tag: #PlayNew
Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game
The latest epic and vibrant spot in Nike’s recently launched ‘Play New’ platform is called ‘The Land Of New Football’ and imagines a utopian footballing world of tolerance, diversity and inclusion. Leveraging spiking football fever around UEFA Euro 2020 and created by long-time agency partner Wieden + Kennedy, the creative sees the sportswear giant… Continue reading Nike’s Star-Studded ‘Land Of New Football’ Dreams Of A More Inclusive And Tolerant Game
Nike Japan’s Local ‘Play New: New Girl’ Epic Reimagines Girls Growing Up In Japan
Nike Japan continues to challenge sporting stereotypes through local market work within the brand’s global ‘Play New’ brand platform and the latest iteration, called ‘New Girl’, is a frenetic take on the various life projections from the moment parents learn their unborn child is a girl. The message is that society needs to break… Continue reading Nike Japan’s Local ‘Play New: New Girl’ Epic Reimagines Girls Growing Up In Japan
Nike Korea’s Energetic Local Market ‘Play New’ Spot Encourages Athletes To Have More Fun
Nike Korea teamed up with Wieden+Kennedy Tokyo and Object & Animal director Natalie Rae to roll out a local market campaign running under the sportswear behemoth’s new ‘Play New’ brand platform. The campaign seeks to bring attention to the genuine value of sports and aims to position ‘joy’ as the new sporting standard. It is… Continue reading Nike Korea’s Energetic Local Market ‘Play New’ Spot Encourages Athletes To Have More Fun
