Cadbury Dairy Milk’s #CheerForAllSports campaign, which rolled out from March through May, aimed to bring Indians together by celebrating the country’s athletes in all (underrepresented) sports in a country obsessed by cricket. The marketing burst, which was conceptualised by agency Ogilvy India and which took on the nation’s sporting behemoth by rolling out during the… Continue reading Cadbury Dairy Milk India ‘Cheer For All Sports’ Champions Non-Cricket Athletes
Tag: Table Tennis
ITTF & Superunion Asia Develop & Launch A New Identity for World Table Tennis (WTT)
November saw World Table Tennis (WTT) link up with Superunion Asia develop and launch a new WTT identity in an attempt to not only capture and engage new audiences, but also attract new commercial partners and inspire millions more people around the world to play the game. WTT, which was created by the International… Continue reading ITTF & Superunion Asia Develop & Launch A New Identity for World Table Tennis (WTT)
Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars
A fun new spot from Allianz Direct in Germany sees Jamaican sprint super star Usain Bolt step out of his comfort zone and take on new disciplines up against young athletes destined to be champions in the future. Amongst the sports which Bolt tries in the German financial service company campaign are basketball, swimming… Continue reading Allianz Direct ‘Future Sports Heroes’ Campaign Sees Usain Bolt Defeated By Future Stars
Nike Korea’s Energetic Local Market ‘Play New’ Spot Encourages Athletes To Have More Fun
Nike Korea teamed up with Wieden+Kennedy Tokyo and Object & Animal director Natalie Rae to roll out a local market campaign running under the sportswear behemoth’s new ‘Play New’ brand platform. The campaign seeks to bring attention to the genuine value of sports and aims to position ‘joy’ as the new sporting standard. It is… Continue reading Nike Korea’s Energetic Local Market ‘Play New’ Spot Encourages Athletes To Have More Fun
Roger Federer Fronts Sports Star & Creative Visionary Fronted UNIQLO ‘Lifewear’ Campaign
On 12 May global apparel retailer UNIQLO launched a new integrated campaign promoting its Spring collection called ‘LifeWear: Made for All’ fronted by brand ambassador Roger Federer along with a team of sports stars as well as New York-based artist Futura and fashion designer Christophe Lemaire. The campaign launched on 12 May and runs… Continue reading Roger Federer Fronts Sports Star & Creative Visionary Fronted UNIQLO ‘Lifewear’ Campaign
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
