Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign
Tag: Simone Biles
Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Women’s History Month saw Gap-owned sports and leisure brand Athleta roll out the first wave of work in a new, multiphase, long-term brand campaign aimed at empowering women and girls called ‘Find Your Movement’. The campaign, which was conceived and produced internally and debuted on 1 March, aims to ‘cement the brand’s goal of championing… Continue reading Athleta’s ‘Find Your Movement’ Campaign Launch Leverages Women’s History Month / Paris 2024 & Continues Brand Evolution
Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Sports drink Powerade launched an integrated, international campaign in early March celebrating ‘The Power Of The Pause’ and prioritising wellbeing over winning. The Coca-Cola Company brand’s new ‘Pause is Power’ global communications platform seeks to challenge the ‘win at all costs’ mentality so often associated with contemporary sports culture by portraying ‘pauses’ – moments of… Continue reading Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
The start of May saw IOC partner P&G’s global skincare brand SK-II launched the latest wave of Tokyo 2020/21 work in the form of a multi-channel campaign called ‘VS’ based around an athlete-led animated anthology video series which sets out to inspire all woman through the message that they each have the power to #CHANGEDESTINY.… Continue reading IOC Partner P&G’s SK-II Studio Launches Action/Animated, Athlete-Fronted ‘VS’ Film Series
Williams Fronts Nike Female-Focused ‘Dream Crazier’ Ad Launched In The Academy Awards
Serena Williams narrates a Nike commercial launched during the 2019 Oscars and aimed at celebrating ‘crazy’ female athletes. Nike’s ‘Dream Crazier’ showcases the sportswear behemoth’s perspective on female athletes in a follow-up to its ongoing ‘Dream Crazy’ initiative (which launched last year to celebrate the 30th anniversary of the brand’s legendary ‘Just Do It’… Continue reading Williams Fronts Nike Female-Focused ‘Dream Crazier’ Ad Launched In The Academy Awards
Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
Gold medal winning Team USA skater Apolo Ohno spearheads a new campaign leveraging the Winter Olympics that promotes Hershey’s Gold brand extension The short track speed skater, an eight-time Olympic medallist and the most-decorated Winter Olympic US athlete of all time, plays an over-the-top, deliberately exaggerated version of himself in the US chocolate giant’s… Continue reading Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
