The Hershey’s brand Reese’s is leveraging NCAA March Madness by helping out fans who are feeling ‘salty’ about tournament match outcomes in a Twitter based engagement campaign that includes a sweepstakes strand. Reese’s marketing team is generating Twitter conversations around the 2021 men’s division one college hoops tournament through a campaign that began at tip… Continue reading Reese’s Twitter-Based #SaltyReeses Conversations & Sweepstakes Leverage NCAA March Madness
Tag: Hershey’s
Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
Gold medal winning Team USA skater Apolo Ohno spearheads a new campaign leveraging the Winter Olympics that promotes Hershey’s Gold brand extension The short track speed skater, an eight-time Olympic medallist and the most-decorated Winter Olympic US athlete of all time, plays an over-the-top, deliberately exaggerated version of himself in the US chocolate giant’s… Continue reading Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
Vonn Fronts Reese’s Wintry Summer Olympics Work & Hershey’s Launches Team USA ‘Hello From Home’
US candy Reese’s leverages interest in Rio 2016 by launching an inverted ‘Do Summer Like a Winter Olympian’ campaign led by its fist live action TV commercial in a decade. The Hershey owned brand, an official sponsor of the US Olympic Team, is putting its own twist on activating around the 2016 Games by… Continue reading Vonn Fronts Reese’s Wintry Summer Olympics Work & Hershey’s Launches Team USA ‘Hello From Home’
