Gold medal winning Team USA skater Apolo Ohno spearheads a new campaign leveraging the Winter Olympics that promotes Hershey’s Gold brand extension The short track speed skater, an eight-time Olympic medallist and the most-decorated Winter Olympic US athlete of all time, plays an over-the-top, deliberately exaggerated version of himself in the US chocolate giant’s… Continue reading Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
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Go Daddy Endorser Patrick Wins Daytona’s Digital Race
Jimmie Johnson may have won the Daytona 500, but it was Danica Patrick and her long-time sponsor Go Daddy who finished first in the social media race. Patrick, the most followed NASCAR driver with 771,000 followers (up 50,000 after race weekend), tweeted throughout the build up to event – as did several of her… Continue reading Go Daddy Endorser Patrick Wins Daytona’s Digital Race
