Vodafone’s VOXI sub-brand partnered with the UK surf and skate Boardmasters Festival to create a cause-centric, at-event experience The telco teamed up with rights holder Vision N and content agency Wavemaker for a CSR initiative in Cornish during a mid August weekend based around three festival ‘beach cleans’. The objective behind the initiative… Continue reading Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative
Tag: Skating
Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
Gold medal winning Team USA skater Apolo Ohno spearheads a new campaign leveraging the Winter Olympics that promotes Hershey’s Gold brand extension The short track speed skater, an eight-time Olympic medallist and the most-decorated Winter Olympic US athlete of all time, plays an over-the-top, deliberately exaggerated version of himself in the US chocolate giant’s… Continue reading Leveraging Its Team USA Tie-Up Skating Legend Apolo Ohno Fronts New Hershey’s Gold #TasteTheGold Work
