The Marshall Islands is the only nation in the entire world to not have a national football team, but in March the country’s football governing body teamed up with Nottingham based sportswear company PlayerLayer to help form men’s and women’s national football teams with the aim of becoming a fully-fledged FIFA member and raising awareness of climate… Continue reading PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’
Tag: Environment
Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future
Mid July saw sustainable football non-profit Football For Future team up with streaming service WaterBear, Premier League club Brighton & Hove Albion FC and Northern Premier League side Tadcaster Albion AFC to launch a short film titled ‘Play On’ exploring the relationship between football and climate change. The environmental charity worked with Spain’s Bruno… Continue reading Climate Film ‘Play On’ Sees WaterBear, Brighton & Tadcaster Albion Team Up With Football For Future
Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
As part of its multi-faceted NHL Playoffs activation programme, league partner Pepsi rolled out an NHL iteration of its ongoing #PepsiTrashTalk interactive sustainability initiative fronted by a pair of stars from the Colorado Avalanche. Using the tagline ‘Know the difference, make a difference- be a team player and recycle’, Pepsi leveraged its league tie-up… Continue reading Pepsi Leverages League Partnership During Playoffs Via ‘NHL Trash Talk’ Recycling Campaign
Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
Adidas’ global running unit and sustainability partner Parley rolled out an integrated campaign on 9 May to promote its latest ‘Run for the Oceans’ global event. The campaign, which was created in tandem with creative agency and production house Augusto with 247 and Tightrope Productions, promoted the 2022 edition of the brand’s participatory running… Continue reading Adidas Launches Fresh ‘Run For The Oceans’ Global Campaign To Help End Plastic Waste
IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
On 2 November, with a few days left of COP26 (the United National Climate Change conference), a team of more than 50 of the world’s best Olympic and Paralympic athletes joined forces to appeal to global governments and power brokers to create a healthy and safe planet in a film called ‘Dear World Leaders’. … Continue reading IOC & 50-Strong Team Of Olympic Athletes Send Video Appeal To World Leaders At Cop26
SC Johnson & Liverpool FC Team Up To Tackle Plastic Waste Via ‘Goals For Change’ Partnership
On 16 September SC Johnson and Liverpool Football Club unveiled a eco-led partnership running under the title ‘Goals For Change’ which will initial create a closed loop recycling model for the more than 500,000 plastic bottles used at Anfield each season. The partnership’s launch activation will see football fans at Anfield encouraged to put… Continue reading SC Johnson & Liverpool FC Team Up To Tackle Plastic Waste Via ‘Goals For Change’ Partnership
‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
At the start of the 2021/22 NFL season, primary partner Pepsi rolled out a platform called ‘Pepsi Trash Talk’ which sees the soft drinks giant team up with a group of NFL stars to teach consumers ‘the do’s and don’ts’ of recycling. Part of the company’s umbrella sustainable transformation commitment, the initiative is hubbed… Continue reading ‘Pepsi Trash Talk’ Site , PSAs & Game Leverages NFL Links & Teams Up With Players For Recycling 101
Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles
On 2 September official sponsor Heineken unveiled its branded-created trophies for the Formula 1 Dutch Grand Prix 2021 and W Series which are made entirely from recycled materials – principally glass beer bottles. To celebrate the first Dutch Grand Prix since 1985 (held on 5 September), Heineken collaborated with Dutch designer Piet Boon to… Continue reading Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles
Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey
A new eco-led campaign from Adidas, launched on 17 August, saw the German sportswear giant debut the new All Blacks / Black Fearns rugby kit in partnership with environmental organisation Parley. The initiative was based on insight that while the famous black jersey is a symbol of pride for New Zealanders, there’s one thing… Continue reading Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey
Quorn Teams Up With A Trio Of Liverpool Players For Plant-Based ‘Red Recipes’ Video
On 11 May Liverpool FC partner Quorn released an online video features Reds trio Naby Keita, Ben Davies and Kostas Tsimikas exploring plant-based food recipes along with the club’s Head of Nutrition Mona Nemmer. The activation, sees the three players cook three different recipes using Quorn products whilst exploring and explaining the nutrition and… Continue reading Quorn Teams Up With A Trio Of Liverpool Players For Plant-Based ‘Red Recipes’ Video
Real Madrid & Meatless Farm Spot Unveils Plant-Based Food Eco & Performance Partnership
Spanish football giants Real Madrid unveiled its new partnership deal with European plant-based food company Meatless Farm through an online video spearheaded the partnership’s new conversion campaign aimed at raising awareness of the importance of reducing meat consumption. The lead spot, posted on 10 March and running across club and company digital and social… Continue reading Real Madrid & Meatless Farm Spot Unveils Plant-Based Food Eco & Performance Partnership
WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030
Late January and early February saw the launch of the World Surf League’s (WSL) ‘We Are One Ocean’ campaign which calls for the protection of 30% of the planet’s oceans by 2030 (dubbed ‘30×30’) to further build support for its mission to protect nature and life on earth. The multi-channel campaign sees the global pro… Continue reading WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030
