In the lead up to the 2023 Rugby World Cup, adidas leveraged its New Zealand Rugby Union (NZRU) apparel partnership by launching the new All Blacks tournament kit via a thoughtful, integrated legacy led campaign with a distinctly French twist. Rolling out from 26 June – almost three months ahead of the tournament which… Continue reading Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
Tag: Jersey Launch
Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey
A new eco-led campaign from Adidas, launched on 17 August, saw the German sportswear giant debut the new All Blacks / Black Fearns rugby kit in partnership with environmental organisation Parley. The initiative was based on insight that while the famous black jersey is a symbol of pride for New Zealanders, there’s one thing… Continue reading Adidas Team Up With Parley For The Oceans To Launch New ‘Primeblue’ All Blacks & Black Ferns Jersey
Nike Launch Liverpool FC partnership Via ‘Tell Us Never’ 20/21 Season Shirt Launch Campaign
Nike’s new partnership with EPL champions Liverpool FC kicked off at the start of August with the launch campaign for the new 20/21 season home strip called ‘Tell Us Never. If It Can’t be Done…It Will Happen Here’. The hero spot, which introduces viewers to the concept of the Republic of Liverpool, debuted on… Continue reading Nike Launch Liverpool FC partnership Via ‘Tell Us Never’ 20/21 Season Shirt Launch Campaign
Parallel Springboks & ASICS Campaigns Launch ‘Unstoppable’ Jersey For 2019 Rugby World Cup
The South Africa Rugby Union and the sportswear brand launched the new Springboks’ ‘Unstoppable’ jersey – for the 2019 Rugby World Cup – with parallel multi-channel campaigns spanning a traditional launch event, PR work, digital and social creative and a spearhead spot. The new kit, designed and manufactured by SA Rugby’s official apparel and… Continue reading Parallel Springboks & ASICS Campaigns Launch ‘Unstoppable’ Jersey For 2019 Rugby World Cup
Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
January saw Under Armour launch its first country specific football campaign in Argentina by leveraging its twin official sponsorships of two of the country’s most famous clubs – Rosario Central and Estudiantes de La Plata. The two team kit campaign launch initiative saw the Baltimore based sportswear company smartly skirt around the hurdle of… Continue reading Under Armour Argentina Buys Broadcast Rights For Rosario & Estudiantes Kit Launch Campaign
