From the logo and the typeface, to the helmets, uniforms and apparel, early April saw the New York Jets launch a team-wide ‘Legacy’ rebrand which blends nostalgia with the future by reworking the late 1970’s Jim Pons design for the digital age in a nod to the team’s so called ‘Sack Exchange’ era (1979-89) that… Continue reading New York Jets’ Modernist NY Sack Exchange ‘Legacy’ Rebrand Goes Back To The Future
Tag: Legacy
Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
In the lead up to the 2023 Rugby World Cup, adidas leveraged its New Zealand Rugby Union (NZRU) apparel partnership by launching the new All Blacks tournament kit via a thoughtful, integrated legacy led campaign with a distinctly French twist. Rolling out from 26 June – almost three months ahead of the tournament which… Continue reading Adidas 2023 RWC Jersey Launch Campaign Gives All Blacks Legacy A French Flavour
Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open. The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
