An emotional Gatorade commercial narrated by music megastar Beyoncé pays tribute to brand ambassador Serena Williams as she starts her final Grand Slam at the 2022 US Open. The PepsiCo owned sports drink spot, titled ‘Love Means Everything’, celebrated Williams’ record-breaking tennis career on the eve of the tournament and highlights he she started a… Continue reading Gatorade Salutes Serena Williams Legacy In ‘Love Means Everything’ Spot Leveraging 2022 US Open
Tag: Logo Change
Lacoste Refreshes Key Stores In Retail Led ‘Save Our Species’ Endangered Animals Follow Up
In-store retail led the way in late May as Lacoste followed up its award winning ‘Save Our Species’ wildlife initiative that was spearheaded by 10 of the sportswear brand’s flagship shops go crocodile-free. The initiative, developed in harness with agency BETC Paris, was launched to leverage International Day for Biological Diversity (22 May 22)… Continue reading Lacoste Refreshes Key Stores In Retail Led ‘Save Our Species’ Endangered Animals Follow Up
O2 Switches Storefront ‘O’ Logo To England Rugby’s Red Rose For RWC 2015
As the latest strand of its multi-phase Rugby World Cup campaign, RFU sponsor O2 is rolling out a temporary refurbishment of its 377 shops that sees the ‘O’ in its familiar O2 brand logo replaced with England Rugby’s Red Rose. This mass high street store rebrand marks the first O2 logo alteration since the… Continue reading O2 Switches Storefront ‘O’ Logo To England Rugby’s Red Rose For RWC 2015
