Vodafone was unveiled as the new front-of-shirt and back-of-short sponsor of the Welsh Rugby Union (WRU)’s men’s national team through an unveiling event and a simultaneous campaign called ‘Rugby Is Calling’. The alliance builds on the telco’s existing sponsorship of the Welsh women’s national team and also adds to its existing rugby union portfolio… Continue reading Vodafone Kicks-Off ‘Rugby Is Calling’ Campaign To Unveil New WRFU Principal Partnership
Tag: Mobile Operator
O2 Switches Storefront ‘O’ Logo To England Rugby’s Red Rose For RWC 2015
As the latest strand of its multi-phase Rugby World Cup campaign, RFU sponsor O2 is rolling out a temporary refurbishment of its 377 shops that sees the ‘O’ in its familiar O2 brand logo replaced with England Rugby’s Red Rose. This mass high street store rebrand marks the first O2 logo alteration since the… Continue reading O2 Switches Storefront ‘O’ Logo To England Rugby’s Red Rose For RWC 2015
McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Royal Marines veteran Ben Mcbean linked with the ongoing Vodafone Firsts programme to run a giant poppy outline across the map of central London to raise funds for the British Legion. Inspired by the thought of wounded soldiers like himself and those who never made it home, and guided by his mobile, in October McBean ran 31… Continue reading McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
