Southeast Asian eCommerce platform Lazada rolled out a new campaign through – running from February through to April – to boost awareness and drive entries for the company’s own ‘LAZADA RUN’ inaugural mass participation event which spans six countries across the region. The branded run itself – which includes 21km, 10km, 5km courses and… Continue reading Heckler Singapore Promotes Lazada’s Inaugural SE Asia Six Nations Running Event
Tag: Mass Participation
Ireland’s Gym+Coffee Activates Official Activewear Partnership of The Great Run Series
The Irish athleisure brand Gym+Coffee activated its new two-year deal to become the Official Activewear Partner of the Great Run Series through an integrated campaign spearheaded by an announcement spot and supporting social content which dropped across the brand’s social channels from 15 March. Rolling out through March, the campaign promoting the new partnership… Continue reading Ireland’s Gym+Coffee Activates Official Activewear Partnership of The Great Run Series
ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
The World Health Organisation (WHO)’s World Mental Health Day, 10 October, was particularly poignant this year due to the stresses and pressures of the Covid-19 pandemic and this led to an increased number of brands rolling out initiatives aimed to raising awareness, boosting funds and supporting those with conditions like anxiety and depression and the… Continue reading ASICS EMEA Launches ‘In My Shoes’ Audio Story Series & Participatory Run For World Mental Health Day
BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
The ‘I Am Team GB’ initiative, launched in tandem by Team GB, the British Olympic Association (BOA) and Official Mobility Partner Toyota, culminated on Saturday 24 August with the Nation’s Biggest Sports Day: a day of sport and physical activity including over 400 events across the UK. The Nation's Biggest Sports Day kicks off tomorrow! It's… Continue reading BOA & Toyota Promote Latest #IAMTEAMGB Mass Participation ‘Biggest Sports Day’ Events
WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation
The World Surf League (WSL), in partnership with the Surfrider Foundation, has launched a new global cause campaign – #StopTrashingOurWaves – that aims to inspire, educate and empower surf fans and ocean lovers by raising awareness of ocean ecology and addressing critical environmental issues as they apply to the WSL Championship Tour and to Big… Continue reading WSL Inspires/Educates Via Ocean Ecology ‘Stop Trashing Our Waves’ Work, Pledge & Paddle Out With Surfrider Foundation
The Participatory Under Armour MapMy ‘Winter Challenge’
Following Nike’s ‘Choose Your Winter’ and adidas’ #OpenAllWinter comes Under Armour’s ‘Winter Challenge’ – a participatory initiative that also acts as an umbrella platform to promote the brand’s winter ColdGear range. While Nike added a humorous tone to its classic stylish self-motivational approach and adidas’ snapshot sharing strategy, Under Armour teams up with training… Continue reading The Participatory Under Armour MapMy ‘Winter Challenge’
McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Royal Marines veteran Ben Mcbean linked with the ongoing Vodafone Firsts programme to run a giant poppy outline across the map of central London to raise funds for the British Legion. Inspired by the thought of wounded soldiers like himself and those who never made it home, and guided by his mobile, in October McBean ran 31… Continue reading McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
