Royal Marines veteran Ben Mcbean linked with the ongoing Vodafone Firsts programme to run a giant poppy outline across the map of central London to raise funds for the British Legion. Inspired by the thought of wounded soldiers like himself and those who never made it home, and guided by his mobile, in October McBean ran 31… Continue reading McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Tag: Firsts
Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support
Building on the insight that ‘Fashion Week’ is usually an event reserved for industry insiders and celebrities, London fashion Week principal sponsor ran a January/February campaign offering lucky consumers a pair of tickets (plus champagne hospitality) to go to their first ever catwalk show. The emphasis on the ‘first’ show ever, reflects the mobile… Continue reading Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support
Vodafone Firsts New Year’s Multi-Sensory Fireworks
The start of 2014 saw Vodafone unveil a new global own-brand marketing strategy, ‘Vodafone Firsts’, which opened with its sponsorship of the world’s first multi-sensory fireworks display to celebrate London’s New Year’s Eve. Vodafone Firsts, which will span all Vodafone markets, is a social media and experience led strategy which sees the telecoms giant… Continue reading Vodafone Firsts New Year’s Multi-Sensory Fireworks
