To leverage its rights at Mercedes-Benz Fashion Week (#MBFW), which ran from 6 to 13 February, the premium auto maker activated around the theme of ‘street style’ focusing on its unique, brand-backed installation featuring photography by renowned street style photographer Youngjun Koo. The German car giant had activation twin objectives – one general and one… Continue reading Mercedes-Benz NYFW Street Style Koo Image Installation
Tag: Fashion Week
Triumph #SpotTheVespa WoM & PR At London Fashion Week
Lingerie brand Triumph, first-ever official catwalk lingerie supplier for London Fashion Week (LFW), rolled out a street stunt campaign to raise awareness of the sponsorship amongst both Londoners and tourists and to generate PR around the partnership. As part of its alliance with the British Fashion Council’s LFW, Triumph provided shows, stylists and designers… Continue reading Triumph #SpotTheVespa WoM & PR At London Fashion Week
Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support
Building on the insight that ‘Fashion Week’ is usually an event reserved for industry insiders and celebrities, London fashion Week principal sponsor ran a January/February campaign offering lucky consumers a pair of tickets (plus champagne hospitality) to go to their first ever catwalk show. The emphasis on the ‘first’ show ever, reflects the mobile… Continue reading Vodafone LFW ‘Firsts’, Blogs & At-Event Mobile Support
Polo Ralph Lauren: NY Times iPad Solo Sponsor
Autumn 2011 saw Polo Ralph Lauren’s month-long solo-sponsorship of the New York Times iPad app. This initiative was a takeover that included branded video content, exclusive personal Ralph Lauren content ranging from his car collection to his poetry, as well as a seamless online shopping bag built directly in to the app’s ads.… Continue reading Polo Ralph Lauren: NY Times iPad Solo Sponsor
