Leeds United Football Club (LUFC) partner Wish, the US based eCommerce shopping platform, celebrated its sponsorship of the Premier League club through a player fronted campaign honouring its famous Elland Road. The stadium focused campaign, created with agency Whale Amsterdam, positions the club’s famous ground as its ‘12th Man’ and describes it as the… Continue reading Wish Leverages Leeds United Partnership Via Campaign Spotlighting Iconic Elland Road Stadium
Tag: Online Shopping
Polo Ralph Lauren: NY Times iPad Solo Sponsor
Autumn 2011 saw Polo Ralph Lauren’s month-long solo-sponsorship of the New York Times iPad app. This initiative was a takeover that included branded video content, exclusive personal Ralph Lauren content ranging from his car collection to his poetry, as well as a seamless online shopping bag built directly in to the app’s ads.… Continue reading Polo Ralph Lauren: NY Times iPad Solo Sponsor
