North American brewing giant Molson Coors is returning to the NFL’s Super Bowl for the first time in decades and has begun teasing its Big Game marketing by igniting a ‘refreshment versus great taste’ debate over which of its two leading brands – Coors Light or Miller Lite – will feature in the joint Canadian/US… Continue reading Molson Coors Pits Coors Light v Miller Lite Against One Another In Pre Super Bowl Campaign Teaser
Tag: New York Times
Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
US luxury fitness outfit Equinox went against the fitness brand grain with a January exercise and fitness #ItsNotFitnessItsLife platform prioritizing long term dedication over fleeting New Year‘s resolutions and built around a manifesto titled ‘We Don’t Speak January’. The national marketing burst, Equinox‘s largest ever campaign, was developed in partnership with independent agency Collins… Continue reading Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
NY Times Leverages US Open To Extend ‘Truth’ Campaign & Shine Light On The Sports Gender Gap
Building on its ongoing (and award-winning) ‘Truth’ marketing platform, The New York Times leveraged spiking interest in tennis in its home city around the 2019 US open by launching a campaign which shines a spotlight on the gender gap in sports Launched to coincide with the US Open semi-finals on 6 September, this campaign… Continue reading NY Times Leverages US Open To Extend ‘Truth’ Campaign & Shine Light On The Sports Gender Gap
Polo Ralph Lauren: NY Times iPad Solo Sponsor
Autumn 2011 saw Polo Ralph Lauren’s month-long solo-sponsorship of the New York Times iPad app. This initiative was a takeover that included branded video content, exclusive personal Ralph Lauren content ranging from his car collection to his poetry, as well as a seamless online shopping bag built directly in to the app’s ads.… Continue reading Polo Ralph Lauren: NY Times iPad Solo Sponsor
