US luxury fitness outfit Equinox went against the fitness brand grain with a January exercise and fitness #ItsNotFitnessItsLife platform prioritizing long term dedication over fleeting New Year‘s resolutions and built around a manifesto titled ‘We Don’t Speak January’. The national marketing burst, Equinox‘s largest ever campaign, was developed in partnership with independent agency Collins… Continue reading Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
Tag: Manifesto
Gymshark66 New Year Initiative Based On research Showing 80% Of Resolutions Fail
Gym apparel challenger brand Gymshark leveraged the traditional New Year fitness period with a non-traditional ‘Dream Small’ marketing initiative based around brand research showing that 80% of all resolutions fail ‘because they are too big’. The January Gymshark66 project and ad campaign – which actually launched on 30 December 2022 with a lead online… Continue reading Gymshark66 New Year Initiative Based On research Showing 80% Of Resolutions Fail
Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
In February Reebok launched a new global brand platform called ‘Life Is Not A Spectator Sport’ which features sporting and cultural talents and which seeks to inspire consumers to pursue their passions, celebrate their individuality and become an active participant in the world around them. Released to coincide with the launch of the brand’s… Continue reading Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
Puma Expands & Evolves ‘Faster Football’ Platform Via Brand & Product Campaign Strands
Through the summer and autumn of 2021 German sportswear brand Puma rolled out a sports-specific, integrated brand identity and brand platform campaign called ‘Faster Football’ which recently won the ‘Grand Prix Strategies du Sport 2021’ award in France. The world’s self-declared third biggest football sportswear supplier sought to unite it’s football product ranges, marketing,… Continue reading Puma Expands & Evolves ‘Faster Football’ Platform Via Brand & Product Campaign Strands
The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors
Launched on 14 October, The North Face’s ‘Reset Normal’ initiative and associated marketing campaign aims to tackle inequality in the great outdoors. During a time when people everywhere are seeking some form of a reset from the pandemic and the turbulence of 2020, The North Face’s ‘Reset Normal’ is a global initiative encouraging people… Continue reading The North Face Launches ‘Reset The Normal’ Initiative To Tackle Inequality Outdoors
Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh. WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
Leveraging the huge success of the Jordan-focused ESPN docu-series ‘The Last Dance’, Jordan brand has rolled out a career wrap spot called ‘Community’ which opens with MJ’s historic 1988 NBA All-Star free-throw dunk, stars Jordan alongside a younger generation of brand ambassadors from sport and across the wider entertainment space and which seeks to show… Continue reading Jordan Brand / Jumpman’s ‘Community > Unite’ Leverages ESPN’s ‘The Last Dance’ Via Social Spot
AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Ahead of both the dual clash against Australia (in Sydney and Auckalnd) and marking the month countdown to the World Cup sevens kick-off, New Zealand Rugby Union’s primary partner AIG launched a global campaign starring both the All Blacks and the Black Ferns called ‘Effort Is Effort’ championing commitment, teamwork, diversity and equality. The… Continue reading AIG’s Global ‘Effort Is Effort’ Activates NZR Tie-Up & Champions Equality, Diversity & Commitment
Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
Launched two weeks ahead of the PyeongChang 2018 opening ceremony, the Canadian Olympic Committee (COC) rolled out a fresh brand platform highlighting Canadian values called ‘Be Olympic’. The #TeamCanada campaign, launched on 23 January, celebrates the country’s Winter Olympians, highlights their shared values and challenges all Canadians to consider just what it means to… Continue reading Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
NCAA sponsor Dove Men+Care partners with NBA star JJ Redick to publish a ‘Real Strength Manifesto’: a good sportsmanship proclamation based around encouraging fans to keep their rivalries respectful. As college hoops fans across the USA sweat over the brackets at the start of the NCAA Division 1 national championships, the brand- and star-backed… Continue reading ‘Real Strength Manifesto’ Sees Dove Men+Care (&JJ Redick) Strive For Kinder, Gentler March Madness
All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
At the core of the New Zealand Rugby Union’s Rugby World Cup 2015 strategy was its content-led, social media focused ‘We Belong’ campaign. Much of the content itself was a mix of Kiwi culture, insider access to the team, everyman player positioning, everyday life visits and experiences, as well as simple, striking digital design.… Continue reading All Blacks Fan-Focused, Content-Led, Culturally-Inclusive #WeBelong Club
