Through the summer and autumn of 2021 German sportswear brand Puma rolled out a sports-specific, integrated brand identity and brand platform campaign called ‘Faster Football’ which recently won the ‘Grand Prix Strategies du Sport 2021’ award in France. The world’s self-declared third biggest football sportswear supplier sought to unite it’s football product ranges, marketing,… Continue reading Puma Expands & Evolves ‘Faster Football’ Platform Via Brand & Product Campaign Strands
Tag: Colour Codes
William Hill Activates Australian Open Rights With Colour Code Rival Attack Differentiation Ad
Fronting its rights as the official betting partner of the Australian Open 2016, bookie William Hill’s campaign is fronted by a TV spot that directly takes on its competitors and aims to differentiate itself as the best betting company. Rolling out on 17 January the day before the start of the tournament, the 30-second… Continue reading William Hill Activates Australian Open Rights With Colour Code Rival Attack Differentiation Ad
