The end of July saw MGM Resorts becomes the official gaming partner of the NBA and the WNBA in a three-year deal worth around $25m: ensuring the NBA becomes the first major US sports league to sign an official betting sponsor. Announced at a press event in New York City Exciting things are… Continue reading MGM Deal Sees NBA Become First US Major Sports League To Sign A Betting Partner
Tag: Official Betting Partner
Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
Bookmaker Betfair leveraged its new player access rights from its recently extended Arsenal partnership package in a ‘Back The Whistleblowers’ campaign that sees three Gunner’s stars aim to raise awareness of the tough jobs faced by football referees. Striker Oliver Giroud, keeper Petr Cech and defender Nacho Monreal all face-up to the challenge of… Continue reading Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion. The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
William Hill Activates Australian Open Rights With Colour Code Rival Attack Differentiation Ad
Fronting its rights as the official betting partner of the Australian Open 2016, bookie William Hill’s campaign is fronted by a TV spot that directly takes on its competitors and aims to differentiate itself as the best betting company. Rolling out on 17 January the day before the start of the tournament, the 30-second… Continue reading William Hill Activates Australian Open Rights With Colour Code Rival Attack Differentiation Ad
