German sportswear brand Puma activated its new Cécifoot (Blind Football) B1 Team France sponsorship through a new campaign led by a hero spot called ‘Power Of Instinct’. The campaign, created in harness with agency La Fourmi, seeks to both boost support for blind football in general and the French team in particular whilst simultaneously driving… Continue reading Puma’s ‘Power Of Instinct’ Ad Activates French Cécifoot Team Sponsorship
Tag: Olivier Giroud
Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
The last week of February saw automotive brand Hyundai leverage two of its flagship European football partnerships with Atlético de Madrid and Chelsea FC to promote its new IONIQ 5 electric vehicle through a campaign called ‘Electric Football Training’. The social media led sponsorship activations, which support an above-the-line marketing campaign, revolves around a pair of… Continue reading Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
Bookmaker Betfair leveraged its new player access rights from its recently extended Arsenal partnership package in a ‘Back The Whistleblowers’ campaign that sees three Gunner’s stars aim to raise awareness of the tough jobs faced by football referees. Striker Oliver Giroud, keeper Petr Cech and defender Nacho Monreal all face-up to the challenge of… Continue reading Betfair Activates Arsenal Extension Via Video-Led, Player Fronted ‘Back The Whistleblowers’ Challenge
