The last week of February saw automotive brand Hyundai leverage two of its flagship European football partnerships with Atlético de Madrid and Chelsea FC to promote its new IONIQ 5 electric vehicle through a campaign called ‘Electric Football Training’. The social media led sponsorship activations, which support an above-the-line marketing campaign, revolves around a pair of… Continue reading Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
