Spanish clothing brand Mango unveiled huge banner style billboards and public transport ads in two of Spain’s biggest cities – Barcelona and Madrid – which carried copy lines critical of France and Atlético de Madrid star Antoine Griezmann in the unbranded tease phase of a tease-and-reveal brand campaign called ‘Move Forward’ which focused on not giving up… Continue reading Mango Tease/Reveal #MoveForward Critiques Atlético Madrid’s Griezmann To Highlight Not Giving Up
Tag: Atlético de Madrid
Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign
Leading Spanish soccer side Atlético de Madrid paid tribute to all dad’s and father figures through a tender Father’s Day campaign called ‘Match By Match’. Atlético’s Father’s Day initiative is pays tribute to all fathers and also those who aren’t technically dads but still support kids. The spot outlines how being a father means… Continue reading Atlético De Madrid Launches ‘Match By Match’ Father’s Day Campaign
Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
The last week of February saw automotive brand Hyundai leverage two of its flagship European football partnerships with Atlético de Madrid and Chelsea FC to promote its new IONIQ 5 electric vehicle through a campaign called ‘Electric Football Training’. The social media led sponsorship activations, which support an above-the-line marketing campaign, revolves around a pair of… Continue reading Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
Late September saw Atlético de Madrid roll out a musically-led campaign called ‘Partido a Partido / Match By Match’ which sets out to support those who have a different and more communal way of seeing life through the coronavirus pandemic. The charitable initiative, part of the Atlético de Madrid Foundation’s solidarity project, focuses on… Continue reading Leiva & Sabina Front Atlético de Madrid’s ‘Partido a Partido / Match By Match’ Covid Campaign
