The last week of February saw automotive brand Hyundai leverage two of its flagship European football partnerships with Atlético de Madrid and Chelsea FC to promote its new IONIQ 5 electric vehicle through a campaign called ‘Electric Football Training’. The social media led sponsorship activations, which support an above-the-line marketing campaign, revolves around a pair of… Continue reading Hyundai’ Electric Football Training’ Sees Atlético & Chelsea Tie-Ups Socially Promote IONIQ 5
Tag: Luis Suarez
Puma Launches New Boot Via Star-Studded, CGI-Fuelled ‘Unlock New Levels’ Gaming Campaign
Puma lined up its premier squad of soccer star ambassadors to front its new video game inspired ‘Unlock New Levels’ campaign for its new SS19 Puma One and Future football boots. The campaign, created by agency Knas, kicked off in mid January with an initial trailer featuring a group of friends settling down to… Continue reading Puma Launches New Boot Via Star-Studded, CGI-Fuelled ‘Unlock New Levels’ Gaming Campaign
Messi, Suarez & Jesus Front Gatorade Russia 2018 ‘Everything Changes’ Ambush & Soccer-Specific Product Launch
Close friends and FC Barcelona teammates Lionel Messi and Luis Suárez become feisty and fierce competitors in Gatorade’s largest every global campaign leveraging/ambushing Russia 2018. The new campaign, which was developed with agency TBWA/Chiat/Day Las Angeles and which rolled out more than a month ahead of the start of the FIFA World Cup, is… Continue reading Messi, Suarez & Jesus Front Gatorade Russia 2018 ‘Everything Changes’ Ambush & Soccer-Specific Product Launch
Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
France’s young midfield superstar Paul Pogba sits at the centre of the impressive line-up up player ambassadors fronting official UEFA partner Adidas’ Euro 2016 activation. Pogba’s unique style and strength of personality sees the host country’s most talked about player take the lead role amongst a galaxy of Adidas athlete ambassadors. The official sportswear… Continue reading Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls
Adidas’ ongoing ‘There Will Be Haters’ campaign not only sees the brand push its F50 boot via a traditional media campaign, but also follow this through by enthusiastically defend its player ambassadors on Twitter showing that the brand is willing to do what it can to defend its ambassadors on social media and to put… Continue reading Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls
The Suarez Bite: Meme, Real-Time, Low Latency, NewsJack
From internet meme to real-time and low latency, and from ambush activity to news-jacking, when it comes to contemporary marketing jargon, the Suarez Bite has become the go-to World Cup trend story: The Suarez/Chiellini bit story spread socially like wildfire and marketers around the globe couldn’t resist the opportunity to leverage the trend to… Continue reading The Suarez Bite: Meme, Real-Time, Low Latency, NewsJack
