First time UEFA Euro 2016 sponsor SOCAR launched the main phase of its young fan/young player focused ‘Make Your Debut’ tournament campaign in the first week of June with a flagship TV spot. The creative introduced the initiative’s focus on exploring and championing the stories of those making their tournament debuts (just like… Continue reading 1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
Tag: France 2016
Paddy Power Euro 2016 #ViveLaBantz Spans Combative Stunts & Real-Time Social Silliness & Stereotype Spots
After launching its Euro 2016 activity with an ad based on Scots mocking the English, Paddy Power’s tournament campaign notched up its controversial content and assertive stunt activity ahead of the England v Russia game by parking a truck outside Russian embassy with a bold sign saying ‘Chat Shit, Get Banged’. Despite the appalling… Continue reading Paddy Power Euro 2016 #ViveLaBantz Spans Combative Stunts & Real-Time Social Silliness & Stereotype Spots
Euro 2016 Trends > Key Strategies, Tactics & Tech
1: National Stereotypes & Country Clichés Sponsor spots and ambush ads built on national stereotypes and country clichés are alive and well in Euro 2016 marketing: with the English, French, Germans and Scots all getting the caricature commercial treatment. While FA partner Mars’ #Believe sees English mounted knights, tea ladies and corgis storm… Continue reading Euro 2016 Trends > Key Strategies, Tactics & Tech
Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
Mercedes is activating is sponsorship of the German national football team at UEFA Euro 2016 through its multi-platform, multi-phase ‘Vive La Mannschaft’ campaign celebrating team spirit. The multi-phase campaign, linked under the #ViveLaMannschaft hashtag, blends the auto giant’s upmarket positioning with a touch of Franco-German and at its core aims to bring German fans… Continue reading Mercedes Boosts German Team Spirit With Euro 16 #ViveLaMannschaft Work
‘Made By You’ Ambush Sees Budweiser Infuse Beer With England Fan Passion
Budweiser is rolling out a blended PR push, outdoor stunt street tour and social media ‘Made By You’ campaign ambushing UEFA Euro 2016 that revolves around a batch of its beer that it has infused with the passion of England football fans. Accompanied by former national team stars – including John Barnes and Graeme… Continue reading ‘Made By You’ Ambush Sees Budweiser Infuse Beer With England Fan Passion
UK Supermarket Iceland #PowerOfFrozen Euro 2016 Iceland FA Sponsorship
The UK frozen food retailer Iceland has, in a simple name synergy strategy, sponsored the Iceland football team at UEFA Euro 2016 with a campaign that aims to encourage British football fans to support Iceland as their ‘second team’ for the tournament. The initial idea came after fans used Twitter to send congratulatory messages… Continue reading UK Supermarket Iceland #PowerOfFrozen Euro 2016 Iceland FA Sponsorship
Apple Extends ‘Shot On iPhone’ Campaign With Footie Footage To Leverage Euro 2016
Jumping on the UEFA Euro 2016 band wagon, Apple is leveraging the European football frenzy with a new ‘Shot on iPhone’ spot showing the beauty of the beautiful game. Published the day after the tournament kicked-off, the new work promotes the video-shooting specs of the iPhone 6s (including features such as ‘slow motion’) through… Continue reading Apple Extends ‘Shot On iPhone’ Campaign With Footie Footage To Leverage Euro 2016
Beats Reshoots Prodigy’s ‘Firestarter’ In Player-Led Euro 2016 Ambush Activity
Beats by Dr is once again using athlete ambassador led ads to ambush a major sports event and for Euro 2016 it has re-imagined The Prodigy’s famous ‘Firestarter’ music video by replacing the band with a team of soccer star endorsers in a new spot running under its ‘B Ready’ campaign. The central film… Continue reading Beats Reshoots Prodigy’s ‘Firestarter’ In Player-Led Euro 2016 Ambush Activity
Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
Late April saw Puma take on official sponsor Adidas and market leader Nike by rolling out the first of the big football footwear campaigns for Euro 2016 with a ‘Play Loud’ spot extending its #ChooseTricks initiative. Promoting the latest edition of its ‘Tricks’ boot range, worn by several of its star player endorsers through… Continue reading Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
France’s young midfield superstar Paul Pogba sits at the centre of the impressive line-up up player ambassadors fronting official UEFA partner Adidas’ Euro 2016 activation. Pogba’s unique style and strength of personality sees the host country’s most talked about player take the lead role amongst a galaxy of Adidas athlete ambassadors. The official sportswear… Continue reading Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
The day before Euro 2016 kicks-off, Nike leverages football fever and uses player endorsements to ambush official tournament partner Adidas with the launch of its #SparkBrilliance initiative led by a body swap short film called ‘The Switch’ and a mental training footie app called Pro Genius. At the core of the new campaign is… Continue reading Nike ‘Spark Brilliance’ Led By ‘Switch’ Spot, Snapchat, Social, Apps & Spaces To Ambush Euro 2016
Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
France’s most famous landmark, the iconic Eiffel Tower in Paris, will be lit (in colours, words and pictures) by social media users throughout the month long Euro 2016 soccer tournament as part of sponsor Orange’s fan-focused activation that aims to incentivise fan engagement and encourage support. Football fans will determine the structure’s lighting colour scheme… Continue reading Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
