Objective Through the early- and mid-2020s, Bayer 04 Leverkusen ran an investment and partnership programme to realign its operational infrastructure with a focus on improving ecological, social and corporate sustainability: this included working with the club’s official sustainability partner for light and lighting LEDVANCE. LEDVANCE is an international lighting company active in more… Continue reading Lighting Giant LEDVANCE Partners With Bayer 04 Leverkusen To Drive Brand Awareness And Sympathy Via Sustainable, Human Centric Lighting Programme
Tag: Lighting
Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Mtn Dew leverages its World Wrestling Entertainment (WWE) tie-up by embedding a limited edition Pitch Black beverage flavour into the flagship Royal Rumble event in late January. PepsiCo’s marketers have linked up with WWE’s brand partner team to ‘bring the limited-time beverage out of hiding and into the darkness’ at The Royal Rumble on… Continue reading Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
As the UEFA Champions League finally returns after its COVID-19 enforced break, the tournament’s official beer Heineken has celebrated the restart with an integrated, multi-phase campaign spanning ambient, experiential, TV, social and giveaways which was spearheaded by a spot called ‘The Wait Is Over’. The hero piece of creative is a tribute to fan… Continue reading Heineken Reactivates UEFA CL Partnership With Integrated Campaign led By ‘The Wait Is Over’ Spot
Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Local behemoth business Phillips designed unique running shirts for the 2019 Eindhoven Marathon to show runners and spectators the way to the nearest Automated External Defibrillator (AED). The initiative, part of the brand’s race partnership (it is one of 10 Innovation Partners of the mass participation race), saw three runners wear the specially designed… Continue reading Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
France’s most famous landmark, the iconic Eiffel Tower in Paris, will be lit (in colours, words and pictures) by social media users throughout the month long Euro 2016 soccer tournament as part of sponsor Orange’s fan-focused activation that aims to incentivise fan engagement and encourage support. Football fans will determine the structure’s lighting colour scheme… Continue reading Eiffel Tower Lit By Fan Faces, Team Colours & Posts For Euro 2016 ‘Orange Sponsors You’
GE, EDF, Innovision & Mayor Light Tower Bridge Rings
London’s famous Tower Bridge has become the first of the city’s major landmark’s to be turned into a heavyweight London 2012 architectural icon. With just one month to go before the start of the games, a huge set of Olympic rings were lit up by a spectacular new lighting system on the bridge.… Continue reading GE, EDF, Innovision & Mayor Light Tower Bridge Rings
Philips & National Theatre Eco Lighting Link
Another interesting and technically complex eco sponsorship scheme is Philips’ award winning five-year partnership with London’s National Theatre. This environmentally friendly focused lighting partnership runs under the Dutch electrical giant’s Sense and Simplicity big idea was just such an example. The brand provided technology and equipment worth £500,000 to replace the theatre’s external and… Continue reading Philips & National Theatre Eco Lighting Link
