Mtn Dew leverages its World Wrestling Entertainment (WWE) tie-up by embedding a limited edition Pitch Black beverage flavour into the flagship Royal Rumble event in late January. PepsiCo’s marketers have linked up with WWE’s brand partner team to ‘bring the limited-time beverage out of hiding and into the darkness’ at The Royal Rumble on… Continue reading Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Tag: In-Event
Emirates Reworks Benfica Spoof Safety Stunt For New LA Dodgers Alliance
Emirates airlines cabin crew stole the show at the opening of the Los Angeles Dodgers vs Cincinnati Reds with a spoof safety stunt on the field that included the game’s first-pitch. The initiative was a straightforward reworking of its 2015 stunt launching its sponsorship of Lisbon’s SL Benfica in Portugal. The matching… Continue reading Emirates Reworks Benfica Spoof Safety Stunt For New LA Dodgers Alliance
H&M’s ‘Kiss For A Cause’ Coachella Campaign
H&M’s ‘Kiss for a Cause’ campaign is dedicated to raising funds and awareness for Fashion Against AIDS. Just one of several cause-related campaigns that the high street fashion retailer, this summer saw the campaign activate across several platforms based around the Coachella music festival. For those at the festival, the initiative focused on the… Continue reading H&M’s ‘Kiss For A Cause’ Coachella Campaign
