Mtn Dew leverages its World Wrestling Entertainment (WWE) tie-up by embedding a limited edition Pitch Black beverage flavour into the flagship Royal Rumble event in late January. PepsiCo’s marketers have linked up with WWE’s brand partner team to ‘bring the limited-time beverage out of hiding and into the darkness’ at The Royal Rumble on… Continue reading Mtn Dew Pitch Black’s Return Promoted Via ‘WWE Royal Rumble – Pitch Black Match’ Integration
Tag: In-Broadcast
Ford Brazil Removes Sneaker Squeaks From Basketball Broadcasts To Showcase No-Skid Tech
The constant sneaker squeaks on the court is one of the staples of the basketball experience – just like dunks, dribbles, alley-oops and the tomahawk jam – and yet Ford in Brazil ran a curious stunt to show what the game would be like without them to showcase its own no-skid technology Ford Brazil,… Continue reading Ford Brazil Removes Sneaker Squeaks From Basketball Broadcasts To Showcase No-Skid Tech
Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
November sees Toyota launch of a new summer, multi-channel campaign activating its Cricket Australia partnership that features players and fans pay humorous homage to the fine art of on-field celebrations. Developed in harness with sports and entertainment agency Gemba and led by a fresh set of comic spots, this is the latest iteration of… Continue reading Toyota’s 3rd Cricket Australia ‘Celebrating Celebrations’ Invites Fans To Share The Jubilation
