Sao Paulo holds a record for being the city without any beaches that has the most surfers in the world: there are 150,000 surfers who have to take to the road and head to the coast in order to surf. That drive can be arduous. It’s not just checking the weather, leaving at dawn,… Continue reading Ford EcoSport’s Product-Led Sao Paulo ‘Surf Tag’ Solves Brazilian Urban Surfer Challenges
Tag: GTB
Ford Brazil Removes Sneaker Squeaks From Basketball Broadcasts To Showcase No-Skid Tech
The constant sneaker squeaks on the court is one of the staples of the basketball experience – just like dunks, dribbles, alley-oops and the tomahawk jam – and yet Ford in Brazil ran a curious stunt to show what the game would be like without them to showcase its own no-skid technology Ford Brazil,… Continue reading Ford Brazil Removes Sneaker Squeaks From Basketball Broadcasts To Showcase No-Skid Tech
