Sao Paulo holds a record for being the city without any beaches that has the most surfers in the world: there are 150,000 surfers who have to take to the road and head to the coast in order to surf. That drive can be arduous. It’s not just checking the weather, leaving at dawn,… Continue reading Ford EcoSport’s Product-Led Sao Paulo ‘Surf Tag’ Solves Brazilian Urban Surfer Challenges
Tag: Surf
Aussie World Champion Stephanie Gilmore Stars In Corona’s Latest Global Surf Campaign
The start of November saw Corona roll out the latest wave of its surf led work in the form of a global campaign starring Australian sports icon and seven-time world surfing champion Stephanie Gilmore. The creative, which is led by a documentary style short film about Gilmore’s epic surf trip to Fiji’s idyllic Coral… Continue reading Aussie World Champion Stephanie Gilmore Stars In Corona’s Latest Global Surf Campaign
Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
The combination of a stylish concept and stylish creative makes Quicksilver’s new ‘True Wetsuits’ spot inherently shareable. It is this blend of an innovative product idea (yes – a business wetsuit) and dynamic footage (cool surfing) that has driven this video viral. This late April Japanese marketing campaign from surf brand Quicksilver is… Continue reading Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
