Legendary Miami Dolphins quarterback Dan Marino and actor Alec Baldwin front Amazon’s first ever Super Bowl campaign – #BaldwinBowl – which sees the etail behemoth promote its virtual assistant Alexa. The advert is the e-commerce giant’s first Super Bowl spot since it was founded in 1994 and while the full version won’t be seen… Continue reading #BaldwinBowl Tease Sees Amazon Push Alexa In Debut Super Bowl Spot Led By Baldwin & Marino
Tag: Online Retailer
Fletch & Sav Voice Gumtree’s BT Sport Sponsorship EPL Idents
As the Premier League kicks off, BT Sport sponsor Gumtree has begun rolling out its set of TV spots that will air around the broadcaster’s matches. These before, during and after live EPL game bumpers blend funny football commentary with the everyday experience of buying a car. The five-second idents, which are voiced… Continue reading Fletch & Sav Voice Gumtree’s BT Sport Sponsorship EPL Idents
Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
The combination of a stylish concept and stylish creative makes Quicksilver’s new ‘True Wetsuits’ spot inherently shareable. It is this blend of an innovative product idea (yes – a business wetsuit) and dynamic footage (cool surfing) that has driven this video viral. This late April Japanese marketing campaign from surf brand Quicksilver is… Continue reading Quicksilver’s Stylish Japanese ‘True Wetsuits’ Viral Makes A Global Splash
Idents+Buy/Sell Integration Lead Gumtree’s Big Brother Sponsorship
Classifieds website Gumtree.com leverages its UK sponsoring of this year’s Channel 5 series of Celebrity Big Brother with a campaign that makes the programme’s furniture the star of the show. The partnership activation is led by a set of creative idents featuring everyday items mirroring the typical antics of Big Brother housemates and bringing… Continue reading Idents+Buy/Sell Integration Lead Gumtree’s Big Brother Sponsorship
