Classifieds website Gumtree.com leverages its UK sponsoring of this year’s Channel 5 series of Celebrity Big Brother with a campaign that makes the programme’s furniture the star of the show. The partnership activation is led by a set of creative idents featuring everyday items mirroring the typical antics of Big Brother housemates and bringing… Continue reading Idents+Buy/Sell Integration Lead Gumtree’s Big Brother Sponsorship
Tag: Big Brother
Henkel’s Big Brother Product Placement Deal
Right Guard (deodorant) and Theramed (toothpaste) will be amongst the Henkel brands stocked in the latest UK ‘Big Brother’ house as part of a product-placement deal. The product placement initiative, which will also include got2b styling products and Gliss shampoo, are part of a £2m partnership between the parent group Henkel and Channel 5.… Continue reading Henkel’s Big Brother Product Placement Deal
