Right Guard (deodorant) and Theramed (toothpaste) will be amongst the Henkel brands stocked in the latest UK ‘Big Brother’ house as part of a product-placement deal. The product placement initiative, which will also include got2b styling products and Gliss shampoo, are part of a £2m partnership between the parent group Henkel and Channel 5.… Continue reading Henkel’s Big Brother Product Placement Deal
