Classifieds website Gumtree.com leverages its UK sponsoring of this year’s Channel 5 series of Celebrity Big Brother with a campaign that makes the programme’s furniture the star of the show. The partnership activation is led by a set of creative idents featuring everyday items mirroring the typical antics of Big Brother housemates and bringing… Continue reading Idents+Buy/Sell Integration Lead Gumtree’s Big Brother Sponsorship
Tag: Programme Partnership
Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
The current partnership between the Sony Xperia mobile handset and Made In Chelsea sees the product so embedded into the programme that the deal effectively sees the handset become a member of the show’s cast. Sony signed up as the show’s first product placement partner in April and now Series 8 of E4’s hit… Continue reading Made In Chelsea PP Alliance Sees Xperia Join The TV Cast
Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
e The focal point for the Japanese auto brand’s new compact-SUV launch was New Year’s Eve – primarily built around heavy sponsorship of ABC’s long running ‘New Year’s Rockin’ Eve’ telecast combined with prime product placement in New York’s Times Square. 2014 saw Ryan Seacrest host ABC’s legendary New Year celebration ‘Dick Clark’s… Continue reading Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
One of the more interesting contemporary TV tie-ins is Suzuki’s sponsorship of top rated Australian reality TV show The Block – a partnership that focuses on in-programme integration and which sees the brand’s vehicles front and centre of the show. The most recent activation of the car brand’s partnership with the Channel 9 show… Continue reading Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration
Blossom Hill Sponsors Channel 5’s Dallas Return
Blossom Hill, the Percy Fox & Co wine, has signed a seven-figure deal to sponsor the return of the 80s soap Dallas on Channel 5 as part of a £2.2 million autumn push behind the brand. As part of the deal, which was developed by Carat, Blossom Hill will be the headline sponsor of… Continue reading Blossom Hill Sponsors Channel 5’s Dallas Return
