US Open property owner the United States Tennis Association’s (USTA) multi-platform campaign promoting the 2016 tournament asks fans the question ‘You In?’ No one, of course, wants to be ‘out’ and that’s one key insight around which agency McGarry Bowen Chicago developed the promotional initiative that aims to drive awareness, excitement and ticket sales.… Continue reading USTA’s Integrated ‘You In?’ US Open Campaign Spans TV, Mega Selfies & Times Square Takeover
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MLS ‘Club&Country’ Campaign Leverages FIFA World Cup
Major League Soccer ushers in the new season with a multi-channel marketing campaign ‘For Club and Country’ that leverages the upcoming FIFA World Cup with the message that to prepare for the world’s greatest football tournament you need only look in your own backyard. The strategy for the MLS’ 19th season is to capitalise… Continue reading MLS ‘Club&Country’ Campaign Leverages FIFA World Cup
Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
e The focal point for the Japanese auto brand’s new compact-SUV launch was New Year’s Eve – primarily built around heavy sponsorship of ABC’s long running ‘New Year’s Rockin’ Eve’ telecast combined with prime product placement in New York’s Times Square. 2014 saw Ryan Seacrest host ABC’s legendary New Year celebration ‘Dick Clark’s… Continue reading Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
