FIFA partner Budweiser resurfaced its #TheWorldIsYoursToTake and #BringHomeTheBud initiatives to leverage the 2023 Women’s World Cup with a Messi fronted global campaign launched by a spot titled ‘Greatness Is Hers To Take’. Launched on 10 July – 10 days ahead of the 20 July kick-off in Australia and New Zealand – the official beer… Continue reading Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’
Tag: Countdown
Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign
The 2 March multi-strand digital ‘We Live Performance’ campaign unveiling the new 2021 Mercedes-AMG F1 W12 E and building excitement ahead of the new Formula One season was spearheaded by twin promotional pillars: a 30-minute live streamed car launch from the team’s Brackley base hosted on its YouTube channel which was partnered by a 60-second… Continue reading Mercedes-AMG Petronas Launch New Car & Livery Via ‘We Live Performance’ Campaign
Wimbledon Links Tradition & Modernity Via ‘In Pursuit Of Greatness: A Year In The Making’ Campaign
The All England Lawn Tennis Club (AELTC) is rolling out a fresh take on its ongoing ‘In Pursuit Of Greatness’ campaign: Wimbledon’s flagship, multi-platform excitement and engagement campaign that links modernity with tradition.. Launched on 16 June, the initial phase of new work primarily runs across its digital and social platforms (from Snapchat to… Continue reading Wimbledon Links Tradition & Modernity Via ‘In Pursuit Of Greatness: A Year In The Making’ Campaign
Pepsi & Lady Gaga Launch A Behind The Scenes Video Journey To The Super Bowl #PepsiHalftimeShow
As the league, the players, the fans, the sponsors and the ad industry all gears up for the Big Game, Lady Gaga and Pepsi are rolling out a pre-game #PepsiHalftimeShow preparation campaign showcasing the singer’s preparation for the 5 February Super Bowl. The campaign is led by a set of behind-the-scenes online films offering… Continue reading Pepsi & Lady Gaga Launch A Behind The Scenes Video Journey To The Super Bowl #PepsiHalftimeShow
Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Nine months before Euro 2016 kicks off Belgian prophylactic brand Love Condom launches a campaign reminding football fans that if they want to avoid having to follow the tournament from the maternity ward they should be using condoms now. With the Euros starting on 10 June in France, Love Condom wants to ensure supporters… Continue reading Belgium’s Love Condom ‘Football Or Father’ Marks 9 Months To Euro 2016
Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
e The focal point for the Japanese auto brand’s new compact-SUV launch was New Year’s Eve – primarily built around heavy sponsorship of ABC’s long running ‘New Year’s Rockin’ Eve’ telecast combined with prime product placement in New York’s Times Square. 2014 saw Ryan Seacrest host ABC’s legendary New Year celebration ‘Dick Clark’s… Continue reading Nissan’s New Rogue Launch’s NYC New Year’s Eve Focus
Toshiba & NASA’s Time Square New Year Video Celebration
Toshiba, the official sponsor of the Times Square New Year’s Eve Celebration, ran the iconic countdown to midnight by playing it out on Toshiba Vision’s huge Times Square LED screen atop One Times Square. Prominently positioned below the famous New Year countdown ball, Toshiba’s massive signboards (known collectively as “Toshiba Vision’) serve twin promotional… Continue reading Toshiba & NASA’s Time Square New Year Video Celebration
