As the league, the players, the fans, the sponsors and the ad industry all gears up for the Big Game, Lady Gaga and Pepsi are rolling out a pre-game #PepsiHalftimeShow preparation campaign showcasing the singer’s preparation for the 5 February Super Bowl. The campaign is led by a set of behind-the-scenes online films offering… Continue reading Pepsi & Lady Gaga Launch A Behind The Scenes Video Journey To The Super Bowl #PepsiHalftimeShow
Tag: Lady Gaga
Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Intel allied with Lady Gaga at this year’s Grammys Awards to deliver a tech-led, on-stage musical tribute to the diverse talents of David Bowie The Academy Award-nominated and six-time Grammy-winning music titan infused her own artistry with a range of innovative Intel technologies in a multifaceted homage to the music legend during the CBS… Continue reading Intel & Lady Gaga Partner For Live, Hi-Tech Bowie Tribute At The Grammys
Intel & Gaga Activative Recording Academy / The Grammys Partnership
The Consumer Electronics Show (CES) in Las Vegas, Nevada, seems an unlikely place to kick off a music sponsorship campaign, nevertheless that’s just what Intel did when it activated its Grammys sponsorship via a teaser video for a mysterious music campaign revolving around Lady Gaga. In the middle of Intel’s CES tech innovation keynote… Continue reading Intel & Gaga Activative Recording Academy / The Grammys Partnership
Absolut & Gaga’s ‘Community Change’ Tour Ticket Contest
Absolut Vodka and Lady Gaga have joining forces to create the summer experience of a lifetime via a community CSR based competition for VIP tickets to see the singer at this year’s artRave: the ARTPOP Ball. Using the tagline ‘Make an Absolut Transformation’, the US initiative asks Gaga fans and Absolut drinkers for ideas… Continue reading Absolut & Gaga’s ‘Community Change’ Tour Ticket Contest
Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
