Doritos returned to the South By Southwest (SXSW) Festival with a campaign built around a superstar headline act – Lady Gaga. Working in tandem with Gaga’s own Born This Way Foundation, the singer headlined the Doritos #BoldStage on 13 March with a concert that fans could on;ly attend if they obtained a ticket by… Continue reading Lady Gaga’s Doritos’ #BoldMissions SXSW Sponsored Show
Tag: Wristband
Samsung Backs Wakestock Festival’s RFID Wristbands
Samsung teamed up with RFID outfit Intellitix to make July’s Wakestock Festival a ticketless event with micro-chipped wristbands in use for entry and payment across the event. Thus the sponsor enabled Wakestock to become the first festival to use wristband technology in this way making it perhaps the most technically advanced outdoor European music… Continue reading Samsung Backs Wakestock Festival’s RFID Wristbands