Visa, the Official Payments Technology Partner of FIFA, activated its sponsorship around Qatar 2022 through an integrated, multi-phase ‘For Fans Everywhere’ campaign that spanned an international hero TV ad, social content, plus a variety contactless payment options at the tournament itself. ‘Visa. For Fans Everywhere’ was built around the power that fans have and… Continue reading Visa’s Qatar 22 Multi-Phase Activation Spearheaded By ‘For Fans Everywhere’ & ‘Masters Of Movement’
Tag: Contactless
Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Following on from its initial PyeongChang 2018 ‘100 Day Countdown’ commercial, which broke at the end of October and featured #TeamVisa athletes, Visa continued its Winter Olympic activation in November by launching payment-ready wearables. The IOC’s payments sector sponsor has swapped cards for NFC-chip and antenna equipped gloves as its rolls out… Continue reading Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Visa’s Rio Work Celebrates ‘Innovation Spirit’ Via Hi-Tech Payment Ring & Carpool Ads
In what it has described as its most ambitious sponsorship push in 30 years, Visa has fired the starting pistol on its multi-phase 2016 Olympic activation with a dual launch of its tech-savvy, wearable payment ring for athletes and a global campaign called ‘Carpool’. The IOC payments partner’s activation programme – which spans more… Continue reading Visa’s Rio Work Celebrates ‘Innovation Spirit’ Via Hi-Tech Payment Ring & Carpool Ads
EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Cows have long been part of the landscape at Glastonbury home Worthy Farm and this year sees the festival’s telecom’s partner EE create a heard of fibreglass cows to act as the hotspots for its on-site 4G network. The life-size, 4G-powered ‘Highspeed Heard’ have been modelled on Worthy Farm’s own famous dairy herd by… Continue reading EE Glastonbury ArtCows, 4G Power Bars & Cashless App
Samsung Backs Wakestock Festival’s RFID Wristbands
Samsung teamed up with RFID outfit Intellitix to make July’s Wakestock Festival a ticketless event with micro-chipped wristbands in use for entry and payment across the event. Thus the sponsor enabled Wakestock to become the first festival to use wristband technology in this way making it perhaps the most technically advanced outdoor European music… Continue reading Samsung Backs Wakestock Festival’s RFID Wristbands
